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Tony Larsen | Creative Director
I was part of the creative team that launched Genesis, the new luxury car brand from Hyundai. Including their first EV crossover, the GV60, among other vehicles. A new, luxury car brand is a special occasion. Genesis wanted to showcase the high-end quality of their product line while appealing to a younger generation.
These ran as Social (IG, YT, TikTok) as well as TVC.